• Caleb Clark

How To Improve Your Digital Marketing In Under 60 Minutes

It’s time to improve your company’s digital marketing efforts, and I’ve put together a list of quick projects to help you jump-start the process. With an hour per week (be honest: you spend more time than that browsing Netflix!), you could give your company’s marketing a boost in just an hour. Sound like a good way to use your time? Carry on, intrepid marketer!

Job 1: Optimize your social media bios

Social media bios are basically an elevator pitch for your business. If you have just a few seconds to explain your business, what would you say? Here, i outline bio guidelines for each social media channel.

Rewrite your company’s bio/about sections to maximize the space you’re given.

Twitter— Capped at 160 characters, include:

  • Main keywords

  • A hashtag or two for relevant conversations/events in your company

  • Link to your website/main product

  • Use an accurate location

Facebook — No limit, but only 155 characters are visible in the preview – so make ‘em count. Add links to your other accounts (Twitter, Linkedin, etc.)

Instagram — This platform is about aesthetic, so use the bio to show off your company’s personality. This section can be clever! Also, don’t use hashtags in the bio because they’re not clickable. Instead share a URL relevant to your most recent post.

LinkedIn — Add your keywords to the “specialty” section.

Job 2: Update your free local listings

Yep, think of these resources as free yellowpages for your business — and people will actually use them!

Google My Business — Use Google My Business to register and verify your business so that people can find you on Google searches such as Local Search and Google Maps. If your company has multiple locations, you can list them all. Your Google Reviews will also appear alongside your listing so now everyone will know how amazing you are!

Facebook — Use Facebook for Business to list your company on social media. Click here to learn more about listing your location, whether you already have a company page or need to claim one.

Yelp — Find and claim your Yelp business page with this link. Over 162 million unique visitors use Yelp via the app, mobile and desktop monthly.

job 3: Rename your blogs

If you have a blog, you probably have tons of posts from months and years prior that don’t get much traffic. But, you don’t have to let these posts collect Internet dust!

One way to reuse these blogs is to rename and reshare them on social. Giving your blogs a catchy headline will increase clicks on social media and drive traffic to your “historical” blog posts. You don’t have to change the slug of the blog post if it’s renamed, but if you do, make sure to redirect the old slug to the new one.

Here are some fun structures for blog titles:

  • The Number — Use a number in your blog to capture attention. For example, “10 Free Tools to Audit Your Website” or “11 Strategies for Awesome Blogging”

  • The DIY — Tell your readers how to do complete a task themselves with a “how-to” blog. For example, “How to Prevent a Leaky Bucket”

  • Alliteration — Peter Piper doesn’t have to pick a pack of pickled peppers, but you might want to channel Peter in writing a blog title. For example, this blog is addressed to multicultural millennial marketers.

  • The Negative — While you should always write your blog in a positive, friendly voice, readers are attracted to negative-sounding blog titles, such as “My Campaign Sucks… Now What?”

  • A Combination! — Combine a few of these eye-catching tactics for added pizzazz, such as this HubSpot marketing blog title: “How to Pick the Perfect Font Pairings for Your Website: 7 Free Tools”

job 4: Update the meta-data on your website’s main pages

Improve your website’s searchability by updating the meta data on your website’s main pages. You can update this data within your website’s CMS.

Here are the components you need to know:

  • Meta description — This 160-character snippet is what previews when you search for something on Google. The goal of the meta description is to entice a viewer to open your page. You should use active language in the description and include the most important “focus” keyword of the page. If you’re stuck on a description, try to start it with a phrase like “Learn more about…,” “Discover…” or “Explore…” Try to keep the description between 135 and 160 characters.

  • Title Tag — The title tag is a 50- to 60-character title preview in a Google search. It doesn’t necessarily have to be the same as your page title; you can also include the name of your business, the parent page / general description, and any other relevant information.

  • For example, for a blog, you could use this structure: “ Blog Title | Blog Subject | Company Name “

  • Alt tags — An alt tag is the “alt” attribute of the img tag on images. If you have images in your blogs, tag them with a relevant keyword(s) so potential readers can find it in Google image search.

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